Chase, one thing I noticed.

Your best buyers are owners still stuck on the job site. I built the funnel that finds them and sells them your systems.

I spent 96 hours building a predictable funnel to add $100k a month to Service Pro Elite, with less work from you.

3 new owners a week at about $10,000 is $120k a month. I built the cold-traffic funnel that books them.

Your calendar full of landscaping owners ready to stop mowing and start selling projects, booked from cold traffic.

Your bio sells 7 figures. Your page sells $10K projects. One promise converts better than two. Here's the funnel built on one.

Who to sell to, and how

Before the deliverables

Who to sell to,
and how.

01

The leak

Your bio and your page sell two different things.

Your bio says "helping landscapers scale past 7 figures". Your page says "land consistent $10K+ projects without being stuck on the job site". An owner who clicks expecting one promise and lands on another hesitates, and hesitation kills applications. Your revenue number also changes: $2M in the bio, $2.1M in a reel, $2.5M on the page. Both are easy fixes, and they make every ad dollar work harder.

NowOne promise
BioPast 7 figures$10K+ projects, off the job site, past $1M
Page$10K+ projects
Your number$2M / $2.1M / $2.5MOne number, everywhere
02

The buyer (Haynes: conditions, not demographics)

Owners doing $250K to $1M who are still on the job site every day.

Most are in their 30s to 50s, with a crew of 2 to 15 and revenue that's mostly mowing, maintenance and small installs. They work 50+ hours in season, margins are thin, and the company stops when they stop. They don't need convincing that bigger projects pay more. They need the lead flow, pricing and hiring to get them. That's exactly your story: mowing lawns to a project company.

  • Narrative"I started mowing too"
  • Problemsmall jobs, thin margins
  • Circumstanceon site 50+ hours a week
  • Outcome$10K+ projects, crew runs them
03

Why a VSL call funnel, not a webinar

These owners are on a job site from 7 AM. They won't sit through a 90-minute class at 7 PM.

Haynes uses webinars for buyers who need convincing. Your owners already know what's wrong: they're stuck on site and the jobs are too small. They're in-market, so a short VSL they can watch at lunch or from the truck, a six-question application, then a call, fits how they live. Your current page is already the right shape. What's missing is one consistent promise, cold traffic aimed at the right owner, split tests and the follow-up.

WebinarVSL + call
When they watch7 PM, liveAny time, on the phone
Show-upLow in seasonNo show-up needed
BuyerNeeds convincingAlready knows the problem
04

The maths

A few owners a week is a big month.

Owners who've just seen how one patio replaces 200 mows buy quickly. The application screens for revenue and crew, so your team only talks to owners who can start.

3 / weeknew owners from cold traffic, a conservative number we'd check on the call
$30,000a week, at about $10,000 per owner
$120,000a month, on top of what your organic content already brings in.
05

What I built

Your reels find the owner. The direct ads book the call.

Your content already works: the 101K-view job-site reel, the three-step lead flow, the whiteboard and the headache rankings. Those go out to cold landscaping owners first. Everyone who watches 3 seconds then sees ten direct ads that send them to the VSL. Tyler's story and the student highlights run alongside to build belief.

  • Content 1his best reels, to cold owners
  • Direct10 ads to everyone who watched 3 seconds
  • Content 2student stories, running at the same time
  • Show-upbooked-call page, breakouts, setter texts

So instead of explaining it, I built it. The VSL page, the application, the booked-call page, the ads and the follow-up, all below.

See what's built

Here are the
sample deliverables:

The funnel02
VSL script01
Ad creatives03
Follow-up sequences04

Case studies

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